Post by rabia332 on Feb 26, 2024 23:18:47 GMT -5
This trend! In Bruna OliveiraJune , No comments Live commerce is a tool that uses the functionality of live broadcasts over the internet to offer goods online. Digital marketing has already implemented audiovisual content to attract leads, so why not do it in real time? In a strategy of this nature, sellers or influencers present the characteristics of the products from different angles, as well as their applications and uses in order to answer questions from people following the broadcast. The aim is to awaken the public's desire to consume and direct them to purchase. All this thanks to a camera, which acts as a virtual showcase , pointing out the dimensions and advantages of the items for sale to viewers. After checking this initial information, we will understand how to implement live commerce in your business. So, read on and learn how to apply this trend to your.
Store’s strategies. How did this strategy come about? It all started in China. Chinese companies decided to hire presenters, personalities and influencers to host lives and pro Morocco WhatsApp Number List mote products. Thus, during live streaming, they highlight details of the merchandise, such as usability and advantages. In the east of the world, live commerce generates very high figures, which exceed billions of dollars. This is because this format is growing in popularity among Asians, in addition to having advanced systems and structures, which are still being gradually implemented in Brazil. It is likely that this trend will be consolidated here in a few years. However, the Brazilian retail segment is already moving to take advantage of this strategy efficiently. Several virtual stores invest in the idea and are reaping good results. Not to mention the big players in the market that already.
Broadcast sales, such as Americanas, Magalu, Riachuelo and Renner. Why did it become a trend in national e-commerces? Several convincing points of this commercial innovation for online retail were shown. However, it is interesting to show some more benefits of live commerce. Look. Encouraging engagement and interactivity The live sales approach is like an informal — but properly planned — conversation with the audience. This strategy encourages audience engagement, who take advantage of the moment to ask questions and resolve doubts about the products presented. Greater organic reach Marketing videos have a good reach on social media, better than posts with images or texts. This result becomes more significant with live streaming, a video format that has the highest organic reach on the web. Experience similar to the physical store Even.
Store’s strategies. How did this strategy come about? It all started in China. Chinese companies decided to hire presenters, personalities and influencers to host lives and pro Morocco WhatsApp Number List mote products. Thus, during live streaming, they highlight details of the merchandise, such as usability and advantages. In the east of the world, live commerce generates very high figures, which exceed billions of dollars. This is because this format is growing in popularity among Asians, in addition to having advanced systems and structures, which are still being gradually implemented in Brazil. It is likely that this trend will be consolidated here in a few years. However, the Brazilian retail segment is already moving to take advantage of this strategy efficiently. Several virtual stores invest in the idea and are reaping good results. Not to mention the big players in the market that already.
Broadcast sales, such as Americanas, Magalu, Riachuelo and Renner. Why did it become a trend in national e-commerces? Several convincing points of this commercial innovation for online retail were shown. However, it is interesting to show some more benefits of live commerce. Look. Encouraging engagement and interactivity The live sales approach is like an informal — but properly planned — conversation with the audience. This strategy encourages audience engagement, who take advantage of the moment to ask questions and resolve doubts about the products presented. Greater organic reach Marketing videos have a good reach on social media, better than posts with images or texts. This result becomes more significant with live streaming, a video format that has the highest organic reach on the web. Experience similar to the physical store Even.