Post by rabia338 on Feb 27, 2024 23:35:00 GMT -5
Share this on WhatsApp Share this on Facebook Share this on Twitter That Facebook is now the main social network in the world is nothing new to anyone. And that the vast majority of real estate companies look at this channel as an opportunity to generate business is also common sense. What is unfortunately not common is having an understanding of a clear strategy for the channel and understanding what objectives are sought when publishing a property on Facebook. What are your expectations regarding the use of Facebook in your real estate business? I always ask this question to the businesspeople I work with and I unanimously hear: sell. This happens, since Facebook became popular, I got tired of hearing sales stories that started with the publication of a simple ad. For various reasons, this is not always possible.
But it is possible to take advantage of the network in several ways and at (still) very cheap costs compared to other media. To help you build your strategy through Facebook, I share situations that I always observe, but that you should never do. Let's go to them: Guide your campaigns by vanity metrics. The first indication of who publishes on Face America Cell Phone Number List book is to measure the results through the number of likes that an ad or post received. This is as ephemeral and as ineffective as worrying about the number of times someone saw your ad in the newspaper. Likes are important, they attract the attention of those who visit the page, but they are not fundamental, not by a long shot. Engagement, Involvement and the number of people who viewed the publication are much more effective for your business, whether it is to reinforce your online presence or to generate traffic to your website. In fact, that's what I talk about in the next topic.
Not linking posts to your website As basic as it may seem, there is an incredibly large number of real estate agencies that post on Facebook and do not provide a link to generate traffic on their real estate website . By doing this, you are losing one of the main capabilities of the social network: bringing people identified with your offer to browse your website. On the sites I manage, social media traffic is around % and sometimes I think it's not much. Depending on the demand of the month and the budget available for boosting, traffic from Facebook and Instagram (remember that it is also from the same group) can reach % and this has to be considered. Using Facebook boosting requires a little knowledge that, if applied, will be able to generate campaigns with great results for your website. You just can't make the next mistake. Boost publishing without segmenting Let's get one thing clear: Facebook wants you to spend money on it.
But it is possible to take advantage of the network in several ways and at (still) very cheap costs compared to other media. To help you build your strategy through Facebook, I share situations that I always observe, but that you should never do. Let's go to them: Guide your campaigns by vanity metrics. The first indication of who publishes on Face America Cell Phone Number List book is to measure the results through the number of likes that an ad or post received. This is as ephemeral and as ineffective as worrying about the number of times someone saw your ad in the newspaper. Likes are important, they attract the attention of those who visit the page, but they are not fundamental, not by a long shot. Engagement, Involvement and the number of people who viewed the publication are much more effective for your business, whether it is to reinforce your online presence or to generate traffic to your website. In fact, that's what I talk about in the next topic.
Not linking posts to your website As basic as it may seem, there is an incredibly large number of real estate agencies that post on Facebook and do not provide a link to generate traffic on their real estate website . By doing this, you are losing one of the main capabilities of the social network: bringing people identified with your offer to browse your website. On the sites I manage, social media traffic is around % and sometimes I think it's not much. Depending on the demand of the month and the budget available for boosting, traffic from Facebook and Instagram (remember that it is also from the same group) can reach % and this has to be considered. Using Facebook boosting requires a little knowledge that, if applied, will be able to generate campaigns with great results for your website. You just can't make the next mistake. Boost publishing without segmenting Let's get one thing clear: Facebook wants you to spend money on it.