Post by account_disabled on Dec 20, 2023 4:46:51 GMT -5
LinkedIn can be a platform that brings great results to those who use it. Or not. Thanks to LinkedIn , you can recruit, be recruited, find prospects, seek clients, position yourself as a media, develop an audience, satisfy your ego, discuss with others, try to confront different points of view... This Last point, on LinkedIn, as on other social networks (even professional), is more difficult. When someone disagrees with us, insults or pithy comments (like “that sucks”) emerge more quickly than counterarguments. On social networks, you can communicate with a lot of people... as long as you agree. How to emerge on LinkedIn: my 3BE strategy To emerge on LinkedIn, I identified 3 levers. This is what I call the 3BE strategy: it’s the winning strategy on LinkedIn.
The 3 approaches that I have identified are: BE Found, BE Seen and BE in touch. For those Email Data who have not read or do not have the time to read my article in its entirety (among the permanent background noise, there is good content, published in a content publication process). Content marketing is one of the most effective and most used levers of digital marketing. In this article, here is how I present the winning strategy on LinkedIn. It's a 3-tier strategy. Each approach can be sufficient, but it is by using all 3 that we will have the best results since this is where we will send the most positive signs to the LinkedIn algorithm. And we must understand that the algorithm is at the center of everything that happens, what is seen or not and what is seen or not.
BE found What I mean by BE found (on LinkedIn) is: make sure that people find you, that is to say that they find your LinkedIn profile, that is to say that someone who goes to LinkedIn to look for skills or expertise should find you if they are yours. You need to adopt a marketing approach to make your profile visible. Not considering yourself as a product, but knowing precisely: why do we go to LinkedIn, what we expect from his Linkedin presence, who we want to be seen by (hunters, journalists, prospects, clients, event organizers), what we want to be seen for (skills, expertise, etc.). You are primarily responsible for the visibility of your profile on LinkedIn. You can use 2 leverage effects to optimize the visibility of your profile: on the one hand the content and on the other hand, the size of the network.
The 3 approaches that I have identified are: BE Found, BE Seen and BE in touch. For those Email Data who have not read or do not have the time to read my article in its entirety (among the permanent background noise, there is good content, published in a content publication process). Content marketing is one of the most effective and most used levers of digital marketing. In this article, here is how I present the winning strategy on LinkedIn. It's a 3-tier strategy. Each approach can be sufficient, but it is by using all 3 that we will have the best results since this is where we will send the most positive signs to the LinkedIn algorithm. And we must understand that the algorithm is at the center of everything that happens, what is seen or not and what is seen or not.
BE found What I mean by BE found (on LinkedIn) is: make sure that people find you, that is to say that they find your LinkedIn profile, that is to say that someone who goes to LinkedIn to look for skills or expertise should find you if they are yours. You need to adopt a marketing approach to make your profile visible. Not considering yourself as a product, but knowing precisely: why do we go to LinkedIn, what we expect from his Linkedin presence, who we want to be seen by (hunters, journalists, prospects, clients, event organizers), what we want to be seen for (skills, expertise, etc.). You are primarily responsible for the visibility of your profile on LinkedIn. You can use 2 leverage effects to optimize the visibility of your profile: on the one hand the content and on the other hand, the size of the network.